Abstract
Heernet Ventures has conducted an in-depth study of the North American print
and online yellow pages market. The study analyses the current structure of
the industry, its major players, the key trends impacting the development of
the industry and its future growth prospects. It also includes a market
forecast for the US directories market through to 2012. Report structure
The report is structured in three parts: Investment case; Market Overview; and
Company Profiles. The Investment Case analyses the key trends in the industry,
their implications for directory publishers, an assessment of all the leading
players and a market forecast through to 2012. The Market Overview provides a
comprehensive overview of both the print and online yellow pages market. The
Company Profiles section analyses 16 leading directory publishers in the USA
and Canada.
“The report provides a comprehensive strategic and financial assessment
of the industry. It is an essential tool for both companies and
investors.” Harjinder Singh-Heer, Managing Director, Heernet
Ventures Limited
Target Audience
The report is aimed at existing players and new entrants in the print and
online directories market, institutional investors (including private equity
funds), financial analysts and strategy consultants.
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