Report: North American directories market 2008 TOC

EXECUTIVE SUMMARY
INVESTMENT CASE
- Overview
  - Historical development
  - Key observations
- Sector trends
  - Increasing print competition
  - Changes in usage
  - Online search
  - Directory assistance services
  - Mobile search
  - Industry consolidation & non-organic growth
- Share price performance
- Company analysis
- Growth outlook
  - Overview
  - Overall advertising growth
  - ' Base Case' Scenario
US MARKET OVERVIEW
- Market size
- Market structure and growth
  - Revenue analysis
  - Directory analysis
  - Usage trends
- Online market
  - Overview
- Online search
  - Growth in search
  - Major players in search
  - Online yellow pages
- Major players
  - Overview
  - Directory publishers
- Investment activity
  - Public offerings
  - Mergers and acquisitions
  - Venture capital investments
CANADIAN MARKET OVERVIEW
- Overview
- Market size and growth
- Major players
- Investment activity
- Growth outlook
COMPANY PROFILES
- AT&T
  - Overview
  - Activities
  - Financials
  - Management and ownership
  - Incvestment activity
- CenturyTel
  - Overview
  - Management
  - Investment activity
- DataNational
  - Overview
  - Financials
  - Management
  - Investment activity
- Frontier Pages
  - Overview
  - Management
  - Investment activity
- Idearc Media
  - Overview
  - Activities
  - Financials
  - Management
  - Ownership
  - Investment activity
- Local Insight Media
  - Overview
  - Management
  - Investment activity
- Names and Numbers
  - Overview
  - Financials
  - Management
- Ogden Directories
  - Overview
  - Management
- Phone Directories
  - Overview
  - Management
  - Investment activity
- R H Donnelley
  - Overview
  - Activities
  - Financials
  - Management and ownership
  - Investment activity
- The Local Pages
  - Overview
  - Management and ownership
- User-Friendly Directories
  - Overview
  - Financials
  - Management
  - Investment activity
- White Directory Publishers
  - Overview
  - Activities
  - Financials
  - Management and ownership
  - Investment activity
- Yellow Pages Group
  - Overview
  - Activities
  - Financials
  - Management and ownership
  - Investment activity
- Yellow Book USA
  - Overview
  - Activities
  - Financials
  - Group financials
  - Yellow Book financials
  - Management
  - Investment activity
- ypOne Publishing
  - Overview
  - Activities
  - Management
  - Investment activity

Table of Figures

Figure 1) Company summary
Figure 2) Market overview
Figure 3) Directory landscape
Figure 4) Directory sector, Growth (3 year moving average)
Figure 5) Online local search matrix - user perspective
Figure 6) Sector trends analysis
Figure 7) Growth analysis for various YP segments
Figure 8) Usage trend for print directories
Figure 9) Usage trend for online yellow pages
Figure 10) Growth in US online search revenues
Figure 11) Traditional DA offerings
Figure 12) US mobile operators
Figure 13) US, Growth in non-SMS Data ARPU
Figure 14) The mobile landscape
Figure 15) Market shares of major players
Figure 16) Major transactions
Figure 17) Online investments
Figure 18) Share price performance
Figure 19) Idearc, relative price performance
Figure 20) R H Donnelley, relative price performance
Figure 21) Yell Group, relative price performance
Figure 22) Yellow Pages Income Fund, relative price performance
Figure 23) Major players analysis
Figure 24) EBITDA Margins
Figure 25) Sales productivity
Figure 26) % Renewal rates
Figure 27) Change in print ARPA
Figure 28) Idearc, Change in No. of customers
Figure 29) Trends in economic growth and advertising
Figure 30) R squared estimate
Figure 31) US economy, key growth forecasts
Figure 32) Adspend industry forecasts
Figure 33) US directories market, forecast (2007 - 2012)
Figure 34) US directories market, 2007 estimate
Figure 35) US directories market, Analysis of growth to 2012
Figure 36) Market growth (1980 - 2006)
Figure 37) Share of total advertising market
Figure 38) Market size analysis
Figure 39) Market by advertising type
Figure 40) Market by publisher type
Figure 41) Analysis by advertiser type
Figure 42) Revenue by publisher type
Figure 43) Copies distributed by state for leading players (2007/08)
Figure 44) No. of titles published by state for leading players (2007/08)
Figure 45) Print and online usage trends
Figure 46) Growth in US online adspend
Figure 47) Growth in US online usage
Figure 48) US online revenues (2000-09)
Figure 49) Leading US online properties
Figure 50) Growth in search queries (2004-07)
Figure 51) Growth in search revenues (2001-06)
Figure 52) Market share of major players
Figure 53) Local search offerings of major online companies
Figure 54) % Change in search queries for leading sites
Figure 55) Search and click through analysis (April - June 2007)
Figure 56) Online yellow pages, revenues (2001-2005)
Figure 57) Online yellow pages, market share (2006)
Figure 58) Online yellow pages, revenues (2006 - 2012)
Figure 59) Internet yellow pages (searches, Q1 06 - Q1 07)
Figure 60) Market shares of leading IYP players
Figure 61) Internet yellow pages (unique visitors, 2006/07)
Figure 62) Search and click through analysis (April - June 2007)
Figure 63) Analysis of leading yellow pages websites
Figure 64) Yahoo! Local website
Figure 65) Yellow Book website
Figure 66) Yelp website
Figure 67) Major players in the directory space
Figure 68) Major print players, key data
Figure 69) Idearc, share price relative performance
Figure 70) Major transactions
Figure 71) Selected venture capital investments
Figure 72) Canada, directory revenues
Figure 73) Canada, directory market growth rates (since 1990)
Figure 74) Canada, online advertising market
Figure 75) Canada, online advertising market
Figure 76) Major players in the directory space
Figure 77) Canada, Major transactions
Figure 78) Canada, Adspend per capita analysis
Figure 79) Canada, Directory adspend per capita analysis
Figure 80) AT&T, Summary financials
Figure 81) AT&T Directories, Historical development
Figure 82) AT&T, Print directories (2007/08)
Figure 83) AT&T, Contribution of BellSouth
Figure 84) AT&T Directories, Summary financials
Figure 85) AT&T Directories, Quarterly financials
Figure 86) AT&T, Key management
Figure 87) AT&T, Largest shareholders
Figure 88) AT&T, Key transactions
Figure 89) CenturyTel, print publications
Figure 90) CenturyTel, Key management
Figure 91) DataNational, Print publications
Figure 92) Volt Information, Other offerings
Figure 93) DataNational, Detailed financials
Figure 94) DataNational, Key management
Figure 95) DataNational, Key transactions
Figure 96) Frontier Pages, Print publications
Figure 97) Frontier Pages, Historical development
Figure 98) Frontier Pages, summary financials
Figure 99) Frontier Pages, Key management
Figure 100) Idearc, summary financials
Figure 101) Idearc, Historical development
Figure 102) Idearc, Print directories (2007/08)
Figure 103) Superpages.com, homepage
Figure 104) Superpages.com, results page
Figure 105) Idearc, Key online products
Figure 106) Superpages.com, advertising network
Figure 107) Idearc, Financials
Figure 108) Idearc, Interim financials
Figure 109) Idearc, growth rates for key KPIs
Figure 110) Idearc, print ARPA and advertiser trends
Figure 111) Idearc, KPI analysis (historical)
Figure 112) Idearc, Key management
Figure 113) Idearc, Largest shareholders
Figure 114) Idearc, Key transactions
Figure 115) Local Insight Media, directory analysis
Figure 116) Local Insight Media, Key management
Figure 117) Local Insight Media, Key transactions
Figure 118) Names and Numbers, Print publications
Figure 119) Names and Numbers, Historical development
Figure 120) Names and Numbers, Revenue estimate
Figure 121) Names and Numbers, Key management
Figure 122) Ogden Directories, Print publications
Figure 123) Ogden Directories, Key management
Figure 124) Phone Directories Company, Print publications
Figure 125) Phone Directories Company, Historical development
Figure 126) Phone Directories Company, Key management
Figure 127) Phone Directories Company, Key transactions
Figure 128) R H Donnelley, summary financials
Figure 129) R H Donnelley, Key acquisitions
Figure 130) R H Donnelley, Historical development
Figure 131) R H Donnelley, print directories (2007/08)
Figure 132) R H Donnelley, telecom affiliations
Figure 133) DexKnows.com, business profile product
Figure 134) R H Donnelley, Detailed financials
Figure 135) R H Donnelley, Interim financials
Figure 136) R H Donnelley, Key management
Figure 137) R H Donnelley, Largest shareholders
Figure 138) R H Donnelley, Key transactions
Figure 139) The Local Pages, Print publications
Figure 140) The Local Pages, Historical development
Figure 141) The Local Pages, Key management
Figure 142) User-Friendly Phone Book, Print publications
Figure 143) User-Friendly Phone Book, Historical development
Figure 144) User-Friendly Phone Book, summary financials
Figure 145) User-Friendly Phone Book, Key management
Figure 146) User-Friendly Phone Book, Key transactions
Figure 147) White Directory Publishers, Historical development
Figure 148) White Directory Publishers, Print publications
Figure 149) White Directory Publishers, website
Figure 150) White Directory Publishers, summary financials
Figure 151) White Directory Publishers, key management
Figure 152) White Directory Publishers, Key transactions
Figure 153) Yellow Pages Group, summary financials
Figure 154) Yellow Pages Group, Historical development
Figure 155) Yellow Pages Group, print directories
Figure 156) Yellow Pages Group, Online services
Figure 157) YPG, % revenue by type for vertical media 920060
Figure 158) Yellow Pages Group, Detailed financials
Figure 159) Yellow Pages Group, Interim financials
Figure 160) Yellow Pages Group, Key management
Figure 161) Yellow Pages Group, Key transactions
Figure 162) Yell, Summary financials
Figure 163) Yell, key events
Figure 164) Yell, activity map
Figure 165) Yell, Major US acquisitions
Figure 166) Usage share of Yellow Book in various distribution areas
Figure 167) Yellow Book, Print directories (2007/08)
Figure 168) Yellow Book, website
Figure 169) Yell Group, financials
Figure 170) Yell, United States- key financials
Figure 171) Yell, United States- revenue by type (2007)
Figure 172) Yellow Book, % contribution to revenue by origin
Figure 173) Yell, United States - key operational metrics
Figure 174) Yellow Book, Historical revenue growth
Figure 175) Yell Group, key management
Figure 176) Yell, Transactions
Figure 177) ypOne publishing, Historical development
Figure 178) ypOne Publishing, Print publications
Figure 179) ypOne Publishing, Key management
Figure 180) ypOne Publishing, Key acquisitions

North American directories market 2008

Table of Contents

Table of Figures