Table of Contents
Executive Summary
- Competitive Advantage or Necessary to Compete?
- Customers Create the Information Businesses Purchase & Use:
- Building the Business Case for Information Analysis Market Entry
- Market Opportunities:
Chapter One: Information Sources & Services
- Capture, Analysis & Utilization of Customer Information
- Sources of Business Information
- Sources of Consumer Information
- Competitive Advantage or Necessary to Compete?
- Current Vendor Landscape: Major Players
Chapter Two: Business Requirements & Industry Usage
- Building the Business Case for Investment
- America Online, Inc.: Case Study
- Wal-mart: Case Study
- Oracle: Case Study
- Categories of Information Analytics/ Decision Science Services:
- Companies that Invest in Information & Decision Science Services
Chapter Three: The Three P' s: Partnership, Packaging & Pricing Models
- Partnerships & “Quid Pro Quo”
- Pricing & Packaging of Solutions & Services
Chapter Four: Summary
- Standing Out in a Crowded Vendor Market
- Conclusion:
- Appendix A: Research Methodology
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