IC MARKET TRACKING Camping Tents in Europe 2007

Table of Contents

Analysis of the total market and market shares by the following categories

Executive Summary, Definitions & Methodology, Business Environment

Key economic factors influencing the market: data on consumer behaviour, main economic indicators etc.

Total Market and Forecasts

• Market Development by quantity and value in different dimensions such as regions, product groups or ways of distribution
• Development of average prices total and by segments
• Forecast for the next 2 years

Analysis of the total market and market shares by the following categories

• Regions:
  • Germany
  • France
  • Italy
  • Spain
  • UK
  • Switzerland
  • Austria
  • Netherland
  • North Europe (Denmark, Sweden, Finnland, Norway)
• Tent Types:
  • 1 Person Tent
  • 2 Person Tent
  • 3 Person Zelt
  • Family Tents
  • Awnings and other Tents
• Tent Design:
  • Dome Tents
  • Tunnel Tents
  • Others
• Distribution Channel:
  • Specialised Trade
  • Wholesale
  • Retail Trade
  • Direct and Others

• Competitive Analysis: Market Analysis and Market Shares
• Market development by quantity and value for each region and product group
• Market shares of the top manufacturers for each region by product group and distribution channel for the last two years. Ranking and change of positions

• Strategy
  • Market concentration, BCG-Portfolios of the most important manufacturers, benchmarks and dynamic-portfolios

• Table Section
  • The raw data of the competitive analysis as MS-Excel file: turnover in quantity and value of top manufacturers by regions and segments (incl. changes and market shares)

• Methodology and Data Sources
  • The market and competitive analysis is conducted through interviewing the most important manufacturers in the respective industry. All data are cross-checked for plausibility and evaluated by means of additional sources of information.

The market models and forecasts are based on economic indicator models, which are developed individually for each market. The influencing factors are analyzed by means of multivariate regression analysis and updated each year.

The economic indicators and environmental data are a result of secondary research of prestigious statistical institutes and are supplemented by internal market analyses.