Abstract
This IDC study presents the results of IDC' s updated cluster
analysis of small and medium-sized businesses in the United States.
Combined with demographic data, cluster analysis can be a powerful
tool in identifying the most promising sales opportunities for technology
providers targeting the 7.9 million U.S. SMBs.
"SMB 2.0 businesses are
at the cutting edge of technology adoption and, in spending
beyond their numbers, make the most attractive target for IT
vendors' marketing and sales efforts," says Justin Jaffe, senior research
analyst for SMB Research at IDC. "By effectively meeting the
needs of SMB 2.0s, technology providers can also ensure that
their products and services are well-positioned as the more technologically
conservative clusters graduate upstream toward more advanced IT solutions."
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