Abstract
This IDC study quantifies the U.S. A3/A4 printer page volume
market in detail, analyzing issues, trends, and changes in device
usage. It contains IDC' s review and forecast of the U.S.
printer page volume market for 2004–2013. The printer installed base,
average monthly volume, average annual monthly volume, and total page
volume are presented in this document. Data for 2004–2008 is
actual, whereas data for 2009–2013 is projected. Key findings include:
- IDC
anticipates a small CAGR of -2.1% for the total U.S.
single-function printer page volume market from 2008 to 2013. However,
there are pockets of opportunity within this market that show
substantially higher growth potential.
- The product segments exhibiting the strongest page
growth opportunity for vendors include the A4 45–69ppm monochrome laser
segment and the A4 11–20ppm and 21–30ppm color laser single-function
printer segments.
"The substantial printer shipment declines exhibited in the fourth
quarter of 2008 and the first quarter of 2009 have
led to a declining installed base which, when coupled with
flat and decreasing AMPVs, will lead to declining total printer
page volume. The decline in total printer page volume is
due to shifts in page volume from single-function printers to
multifunction printers and the economic slowdown that has reduced overall
economic activity. Indicators in April and May of 2009 have
shown some positive signs that the economic slowdown may be
decelerating. IDC' s U.S. printer page volume forecast identifies the pockets
of growth that exist in the single-function market, providing vendors
with a target for R&D, marketing, and sales investment to
maximize return in an increasingly competitive and difficult economy." —
Jake Wang, program manager, U.S. Hardcopy Device Usage
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