Abstract
This IDC study offers a forecast of the U.S. video
on demand market. This forecast focuses on revenue derived from
paid digital cable and telco TV video on demand (VOD)
usage in the United States. It also includes VOD-enabled households
and penetration of VOD into total U.S. households. This forecast
does not include advertising revenue from free content available through
VOD.
"Video on demand has yet not quite lived up to
the initial hype of putting an end to the video
rental business, but IDC believes that VOD has been a
notable value-add and revenue driver for cable and telco TV
providers. Moving forward, service providers face challenges as online video
continues to gain momentum and offers content that many VOD
deployments have yet to deliver." — Elizabeth Curtis, associate research
analyst, Consumer Markets: Video
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