Abstract
This IDC study provides insights to the consumers' usage, motivations,
preferences, and opinions of social network sites (SNSs) in Asia/Pacific.
Using surveys conducted in seven key markets, the study also
examines the dynamics behind users' dropout and retention, as well
as monetization possibilities for these platforms. Implications of the results
are further discussed, with conclusions to which future developments of
the market are proposed.
"SNSs are steadily encroaching upon other online
communications platforms, such as email, instant messaging, and photo sharing
services. It stands to reason that the more contacts that
users have on their SNSs, the more likely they are
to use these platforms to interact, at the expense of
the other incumbent online communication platforms. While this does not
bode well for the other types of online applications, the
test for SNS stakeholders is to achieve that goal of
turning their platforms into one-stop portals for socializing and communications,"
says Debbie Swee, market analyst, Emerging Technologies Research, IDC Asia/Pacific.
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