Abstract
This IDC study is derived from IDC' s Worldwide Digital Marketplace
Model and Forecast (DMMF), a database, updated semiannually, that provides
global comprehensive data on online ad spending and Internet access
devices, users, and buyers, as well as consumer and commercial
ecommerce for 2008 (actual) through 2013 (forecast). IDC' s DMMF is
a full-featured database product covering six regions and 40 countries.
This document updates the forecast for Internet usage and commerce
on a global basis.
"The rate of Internet innovation remains breakneck.
What was once considered disruptive is now commonplace as consumers,
users, buyers, sellers, and everyone in between use the Internet
on a daily basis," according to Carol M. Glasheen, IDC' s
VP of Quantitative Research. "This is best seen by the
growth in worldwide Internet users, which will reach more than
2 billion, or one-third of the world' s population in 2013."
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