Abstract
This IDC study presents results from IDC' s 2009 Consumer Internet
Video Survey. Included in this study are results pertaining to
Internet video' s potential impact on traditional pay TV services in
the United States. In addition to survey results, this study
provides IDC analysis on the pay TV value proposition, the
ways in which pay TV may be vulnerable going forward,
and recommendations on how to guard against those vulnerabilities.
"IDC survey
data shows that few pay TV subscribers in the United
States are actually considering dropping pay TV in light of
increased availability of online video," says Greg Ireland, research manager
for IDC' s Consumer Markets: Video program. "However, the low near-
to midterm risk should not overshadow pay TV vulnerabilities and
discourage steps to enhance pay TV service offerings."
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