Abstract
This IDC study on technology marketing investment and resource priorities
discusses the results of IDC' s seventh annual marketing benchmarks survey
of the largest and most influential global technology vendors within
the software, hardware, and services sectors. The analysis provides a
detailed evaluation of quantitative and qualitative data, including operational key
performance indicators (KPIs) that should be a part of every
CMO' s operational planning. It also provides an analysis of 18
staff disciplines and over 30 program spend areas by sector
and essential guidance for keys to success for marketing executives
during 2009–2010.
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