Abstract
This IDC study presents data and analysis from IDC' s 2008
Consumer Markets: Audio Survey, fielded in October and November 2008.
The document provides an examination of survey responses related to
portable media player ownership and purchase intention.
"Portable media player ownership
among U.S. consumers is beginning to flatten out, with nearly
60% of all respondents reporting owning a portable media player,
or living in a household with someone who does, as
of the end of 2008, compared with 56.5% who reported
the same a year earlier. As the U.S. PMP market
continues to decline in terms of unit shipments in 2009,
device vendors can strengthen their positions by getting better at
the fundamentals and improving the experience of consuming multimedia on
PMPs and also by adding connected multimedia and productivity services
and applications." — Susan Kevorkian, program director, Digital Marketplace
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