Abstract
The Swedish business analytics market showed a healthy growth of
5.8% in 2008, but the recession started affecting the market
by the end of the year, and that lack of
momentum has continued into 2009. Business analytics software and related
services are not as affected by the financial crisis as
the other software markets due to strong underlying demand for
data analysis and quantitative support for critical decisions.
"The competitive landscape
in the business analytics services is blurring, not only the
ongoing consolidation alters the competitive scene, but also the increased
interest from accounting companies, management consultants and traditional IT services
vendors are creating new market dynamics," said Brian Troelsen, research
manager, IDC Nordic. "It is important that the traditional vendors
in the BA space understands this development as it both
creates new business opportunities through partnerships, and new breeds of
competitors, with their own distinct differentiators."
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