Abstract
This IDC study explores the results of a survey of
Canadian small and medium-sized businesses (SMBs) with 1–499 employees on
their telecom services buying behaviour, as well as a sizing
of the telecom SMB market in Canada over the next
five years. This study offers insight and analysis for providers
looking to optimize their marketing and sales efforts in this
space.
"The telecom services market in the Canadian SMB sector continues
to offer up opportunity even while economic factors impede growth
in some areas. To capitalize on growth, both telecommunications providers
and IT vendors need to apply appropriate sales and marketing
strategies guided by this research," said Paul Edwards, director, SMB
and Channel Strategies Research.
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