Abstract
This IDC study (which is a translation of the Japanese
report IDC #J9340104) provides the 2008 results and 2009–2013 forecasts
for the Japan customer relationship management (CRM) applications market. Due
to the economic crisis caused by the U.S. financial collapse
in 2008, there was a rapid decline in new projects
for three months from October 2008 onward. Looking at the
situation during the first six months of 2009, the decline
in large-scale projects is forecast to have a big impact
on year-over-year market growth.
"Over the past few years, enterprises from
the financial services, manufacturing, and communications sectors as well as
the public sector have driven the CRM applications market toward
large growth. In 2009, it will be important to alter
sales systems that depend on large-scale projects, and carefully offer
applications and solutions that meet industry- and business process–specific CRM
needs in professional industries," comments Tomoko Akagi, group manager, Software
and Security, IDC Japan.
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