Effective Strategies for Buyer Influence: Building Awareness and Demand in the Storage Sector

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Introduction
  • Survey Findings and Analysis
  • Figure: Influence of Individuals or Groups on Technology Purchasing
  • Figure: Vendor Solution-Selling Capability Ratings: Overall Respondents
  • Figure: Vendor Solution-Selling Capability Ratings: IT Versus Corporate Managers
  • Figure: Influence of Information Sources on Technology Purchasing
  • Figure: Top 3 Technology Purchasing Information Sources: Overall Respondents
  • Figure: Top 3 Technology Purchasing Information Sources: IT Versus Corporate Managers
  • Table: Marketing Mix Return on Investment Analysis by Category
• Future Outlook
  • Impact
• Essential Guidance
  • Actions to Consider
• Learn More
  • Related Research
  • Synopsis