Sunrise Case Study: Accelerating the Marketing Process

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
• Situation Overview
  • Introduction
  • Management Challenges and Goals
  • CRM Solution Implementation
  • CRM Project Status and Benefits
  • Figure: Shift in Marketing Orientation
• Future Outlook
  • Future Challenges and Plans
• Essential Guidance
  • Actions to Consider
• Learn More
  • Related Research
  • Synopsis