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Market Research Report

Asia/Pacific (Excluding Japan) Digital Home: Consumer Trends and Attitudes

Published by IDC Contact us : +1-860-674-8796
Published 2006/01 Content info Pages: 61
Product code ID35814
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Description TOC

Abstract

This IDC study presents IDC's 2005 Skypad Project findings related to key urban Internet trends in seven markets across Asia/Pacific (excluding Japan), after interviewing about 4,000 Internet users. Skypad aims to investigate ownership of key IT and consumer electronic devices, broadband penetration, broadband TV, as well as awareness and ownership of home networking, home automation, and media-centric networks.

"While the number of broadband subscribers keeps soaring, consumers are slowly taking up home networking primarily to share broadband access, files, and printers," says Claudio Checchia, research manager, Consumer Markets, IDC Asia/Pacific. "The rise in the number of broadband subscribers, together with higher penetration of gaming consoles, MP3 players and digital cameras will drive consumer adoption of media-centric networks."

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