Abstract
This IDC study analyzes the China broadband value-added service (VAS) market
through a five-city consumer survey called the China Consumer Broadband
Applications End-User Survey 2006. It includes a study of current broadband
applications, purchasing behavior, and potential demand for Internet Protocol
television (IPTV), ebanking, and other broadband applications.
"Broadband access is the major method for subscribers to access the Internet.
Typical broadband applications, such as online gaming and video download
services, have been widely adopted. These typical services are also the most
important drivers to attract potential customers, but the major inhibitors of
the consumer broadband application market is that most of subscribers will not
pay for the current services because there exists lots of free services on the
Internet. To players in this market, the key success factor driving customers
to pay is to persuade customers that the services are valuable and not easy to
find elsewhere," says David Yang, senior analyst, Telecommunications Group, IDC
China.
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