Australia Digital Terrestrial, Cable, Satellite, and IPTV 2006-2010 Forecast: Videos from the Pipe

Abstract

This IDC study presents the current forecast for digital-TV households and digital pay-TV revenue in Australia. A breakdown of digital terrestrial, digital cable, digital satellite, and IPTV is included in the forecast.

"At the end of 2005, overall digital-TV household penetration was about 27.5%, and 61% of all digital TV households subscribed to a digital pay-TV service. However, IDC estimates that digital free-to-air (FTA) will account for about 90% of all digital TV households, reaching a household penetration of about 74% by 2010, as digital switchover will be completed within the 2010-2012 period. Competitive pressures will extend beyond traditional FTA TV networks and pay operators due to IPTV entrants, as well as the continuous change within the media landscape, given that consumers are turning towards the Internet for video sources," says Sophie Lo, research analyst, Consumer Digital Markets, IDC Australia.