Abstract
This IDC study looks at the 2005-2010 worldwide market for rear projection
televisions (RPTVs). It includes a market forecast for 2006-2010 split by
region, technology, and screen size. RPTV vendors, both on a global level and
in the United States, have continued to experience moderate success in this era
of flat panels if only because the RPTV category offers buyers the currently
unique combination of very large TV sizes and high resolutions at low price
points. Although LCD and plasma TVs get bigger and cheaper with every passing
month, neither yet offers RPTV's sheer dollar-per-inch value proposition.
"Given continued flat panel market strength, we believe the RPTV market has run
its course and will soon make way for all things flat despite current efforts
to improve upon RPTV's form factor (slim DLP) and video performance (LED and
laser backlights). With our love for all things big and cheap, the United
States will continue to be a haven for RPTVs, as will China, given its vast,
emerging middle class. Otherwise, RPTVs will likely have expended their last
breath in Japan as of this year and will see their volume erode aggressively in
the Western European and Asia/Pacific regions." - Eric Haruki, research
director, TV Markets and Technologies
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