Abstract
This IDC study looks at the mobile phone users across Asia/Pacific (excluding
Japan) or APEJ to examine their mobile phone preferences and mobile service
usage patterns. This survey was conducted in six countries (Australia, India,
Hong Kong, China, South Korea, and Thailand) which were jointly commissioned
across several research programs to cover the device, services (including data
content and applications), and enterprise usage perspectives.
"While peer-to-peer (P2P) text-message sending shows very high frequency of
usage, with 66% of respondents using it daily, respondents have yet to latch on
to habitual patterns for extended messaging services such as mobile instant
messaging (IM) and mobile email despite the indication of some traction.
Similarly, extended voice communication services such as push-to-talk over
cellular (PoC) and video calls are far from replacing traditional voice calls,"
says Bill Rojas, director of Comms, Peripherals, & Services Research, IDC
Asia/Pacific.
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