Abstract
This IDC study was based on an end-user survey of 500 Australian gamers
conducted in mid-November 2006. The survey was designed to examine issues
critical to players in the videogaming market, including gamers' levels of
interest in online gaming, willingness to pay for downloaded add-on content,
and purchase intentions within the next 12 months.
"The battle for next-generation gaming has already started with Microsoft Xbox
360 making its first debut locally in March 2006. Microsoft' s entrance was
followed by Nintendo in late 2006, and Sony' s PlayStation 3 (PS3) is due on
Australian shores in March 2007. The videogaming industry has never been this
exciting, thus making this a prime time to understand gamers' behaviour and
motivation," says Sophie Lo, research analyst, Consumer Digital Markets, IDC
Australia.
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