Abstract
This IDC study analyzes the Asia/Pacific (excluding Japan) or APEJ videogame
market by hardware and software segmentation as well as the current market
environment and emerging trends. Moreover, this study presents a five-year
shipment and revenue forecasts for videogame hardware and software for the
2007-2011 period.
"Microsoft, Nintendo, and Sony are expected to execute varied and
differentiated strategies in the next-generation battle. On the gaming level,
Microsoft and Sony are fighting head to head in the hard-core gamer market
whereas Nintendo is targeting the outskirts of that circle. However, both
Microsoft and Sony' s consoles will play a key role in their wider corporate
visions. The Xbox 360 is positioned to become a media-streaming device that
connects a media center PC with a consumer electronics (CE) device while the
PS3 is being positioned as a fully configured next-generation media hub for
the home and will play a pivotal role in Sony' s overall high-definition (HD)
entertainment strategy. Nintendo, a company that is only competent in gaming,
has indicated that the Wii is purely for that and little else," says Jun-Fwu
Chin, senior analyst, Software Research, IDC Malaysia.
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