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Market Research Report

2006 U.S. Broadband Usage and Attitudes Survey

Published by IDC Contact us : +1-860-674-8796
Published 2007/02 Content info Pages: 28
Product code ID49956
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Description TOC

Table of Contents

  • Table of Contents
  • IDC Opinion
  • In This Study
    • Methodology
  • Situation Overview
    • Broadband Internet Subscribership
      • Broadband Access Method
      • Figure: Primary Broadband Method of Accessing the Internet
      • Table: Length of Broadband Subscribership
      • Figure: Length of Broadband Subscribership by Broadband Access Method
      • Broadband Provider Selection
      • Table: Current Broadband Service Provider
      • Table: Reasons for Selecting Current Broadband Service Provider
      • Figure: Reason for Selecting Current Broadband Service Provider by Broadband Access Method
    • Switching Behavior
    • Figure: Broadband Service Provider Churn by Current Broadband Access Method
      • Previous Access Method and Broadband Provider
      • Table: Previous Internet Technology in Use by Current Broadband Access Method (% of Respondents)
      • Reasons for Switching
      • Table: Primary Reason for Switching Broadband Service Providers or Technologies
      • Figure: Primary Reason for Switching Broadband Service Providers or Technologies by Current Broadband Access Method
      • Intent to Switch
      • Figure: Intent to Switch Broadband Service Providers or Technologies in the Next Year
      • Table: Reasons for Considering Switching Broadband Service Providers or Technologies
      • Figure: Reasons for Considering Switching Broadband Service Providers or Technologies by Current Broadband Access Method
    • Subscriber Spending
    • Figure: Average Monthly Bill for Broadband Internet Access by Broadband Access Method
    • Personal Computer Ownership
    • Figure: Desktop and Laptop PC Ownership by Broadband Access Method
    • Home Networking
    • Figure: Home Network Ownership by Broadband Access Method
    • Figure: Length of Broadband Subscribership by Home Network Ownership
    • Applications
    • Figure: Activities Performed Online via Broadband Connection
    • Figure: Subscription to Premium Online Services
      • Web-Based Email
      • Computer Security Services
      • Telephone Service Delivered over the Internet
      • Online Games
    • Demographics
    • Table: Demographic Snapshot of Broadband Households
    • Table: Employment Status by Broadband Access Method (% of Respondents)
    • Table: Work-at-Home Status by Broadband Access Method (% of Respondents)
    • Table: Home Ownership by Broadband Access Method (% of Respondents)
    • Table: Number of People in Household by Broadband Access Method (% of Respondents)
    • Table: Number of Children in Household by Broadband Access Method (% of Respondents)
    • Table: Respondent Age by Broadband Access Method (% of Respondents)
    • Table: Respondent Gender by Broadband Access Method (% of Respondents)
    • Table: Annual Household Income by Broadband Access Method (% of Respondents)
    • Table: Respondent Ethnicity by Broadband Access Method (% of Respondents)
  • Future Outlook
  • Essential Guidance
  • Learn More
    • Related Research
    • Synopsis
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