CMO Advisory Best Practices Series: Product, Solution, and Industry Marketing

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
• Situation Overview
  • Roles and Responsibilities
    • Product, Solution, and Industry Marketing Definitions
    • Figure: Product, Solution, and Industry Marketers' Roles and Responsibilities from a Conceptual Perspective
    • Figure: Product, Solution, and Industry Marketers' Activities
      • Best Practice: What' s a Solution?
    • Skills Required for Success
    • Figure: Product, Solution, and Industry Marketers' Required Skill Sets
      • Best Practice: Collecting the Voice of the Customer
  • Organizational Structure of Product, Solution, and Industry Marketing
    • Staffing Levels
    • Figure: Product, Solution, and Industry Marketers' Optimal Staffing Levels
  • Alignment Across the Organization
  • Figure: Product, Solution, and Industry Marketers' Importance of Alignment with Other Internal Groups
  • Figure: Product, Solution, and Industry Marketers' Time Spent Internally Versus Externally
    • Best Practice: Alignment of Product Marketing and Product Management
    • Figure: Product Manager to Product Marketing Ratios Across Hardware, Software, and Services
    • Best Practice: Alignment with Field Marketing and Sales
    • Figure: SAS Standardized Documents for Portfolio Solutions and Industry Marketing
    • Figure: SAS Sales and Marketing Portal
    • Best Practice: Standardized Processes
  • Performance Metrics
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis