China Digital Home Survey 2007: Consumer Trends and Attitudes

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Introduction
  • Methodology
    • Geography
    • Table: Samples by City
    • Survey Methods
    • Sample Frame
    • Respondent Criteria
    • Profile of Sample
    • Figure: Age Distribution
    • Figure: Education Level
    • Figure: Household Income per Month
    • Figure: Gender
    • Figure: City Distribution
    • Figure: Vocation Distribution
  • Executive Summary
• Situation Overview
  • Basic Analysis of the Survey Respondents
  • Figure: Types of Internet Access Technology
  • Figure: Types of TV
  • The Respondents' Awareness, Understanding, and Attitudes to Digital Home
  • Figure: Awareness of the Digital Home
  • Figure: Awareness of Digital Home by Different Household Income
  • Figure: Understanding of the Digital Home
  • Figure: Interconnecting Needs for Digital Home by Household Income
  • Figure: Needs for Digital Home
  • Figure: Time Expectation to Realizing the Digital Home Vision
  • Figure: Standards of Digital Home
  • Figure: Respondents' Concerns of the Digital Home
  • Figure: Affordable Price of Digital Home Equipments
  • Figure: Affordable Price for Digital Home Services
  • Figure: Ways of Promoting the Digital Home Concept
  • Figure: Requirements of the Digital Home
  • Figure: Main Sources to Obtain Digital Home Information
  • Figure: The Digital Home Vendors in People' s Mind
  • Figure: Types of Interconnection
  • Figure: Products at Home (Excluding the Ones from Office)
    • Office Subsystem of Digital Home
      • PC
      • Table: Computer' s Uses
      • Table: Survey Respondents' Other Uses of the Computer
      • Figure: Expected PC Functions besides Basic Ones
      • Operating System
      • Figure: PC Operating Systems
      • Sharing Between Computers
      • Figure: Sharing Between Computers
      • Wireless LAN
      • Figure: Home Wireless LAN Access
      • Figure: Uses of Home Wireless LAN Access
      • Figure: Reasons for Not Installing Home Wireless LAN Access
      • Table: Other Reasons For Not Using Home Wireless LAN Access
    • Entertainment Subsystem of Digital Home
      • Digital TV and Broadband TV
      • Figure: Subscription for Digital TV and Broadband TV
      • Table: Average Monthly Cost of Digital TV Programs and Broadband TV Programs (US$)
      • Set Top Box (STB)
      • Figure: Sources of STB
      • Table: Average Cost of Digital TV STB and Broadband TV STB (US$)
      • Figure: Areas to be Improved for the STB
      • Figure: Other STB Functions
      • Figure: Building in STB into TV
      • Figure: Linking Several TVs by One STB
      • Content
      • Figure: Favorite TV Program Types
      • Digital Camera and Digital Pictures
      • Figure: Forms of Storage of Digital Pictures
      • Figure: Viewing Tools for Digital Pictures
      • Figure: Favorite Kinds of Digital Entertainment at Home
      • Different Kinds of Digital Entertainment
      • Gaming
      • Figure: Favorite Games at Home
      • Favorite Online Activities
      • Figure: Favorite Home Online Activities
      • Table: Other Favorite Online Entertaining Activities at Home
      • Favorite Mobile Phone Functions
      • Figure: Favorite Mobile Phone Functions
      • Purchasing Online, Payment Mode, and Frequency
      • Figure: Paid Online Activities, Excluding Internet Fee
      • Figure: Regular Websites for Online Shopping
      • Figure: Preferred Payment Modes
      • Downloading
      • Figure: Downloading Content
      • Figure: Preferred Payment Modes
      • Figure: Frequency of Downloading
      • Safety and Guarding Subsystem
      • Figure: Affordable Cost for Safety Guarding Against Theft Measures
      • Figure: Safety and Guarding Measures Situations
      • Figure: Time to Employ the Safety and Guarding Measures
      • Figure: Time Expectation to Install the Remote Controlling Applications
• Future Outlook
• ESSENTIAL GUIDANCE
• Learn More
  • Related Research
  • Synopsis