Online Gamer Spending and Behavioral Patterns in the People's Republic of China, Malaysia, and Vietnam

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Executive Summary
• Situation Overview
  • Online Gamer Demographics
    • Online Gamer Ages
    • Table: People' s Republic of China, Malaysia, and Vietnam Online Gamers by Age Range (%)
    • Online Gamer Genders
    • Figure: People' s Republic of China, Malaysia, and Vietnam Online Gamers by Gender
    • Online Gamer Professions
    • Table: People' s Republic of China, Malaysia, and Vietnam Online Gamers by Profession (%)
  • Payment Methods and Behavioral Patterns
    • Primary Payment Methods
    • Figure: People' s Republic of China, Malaysia, and Vietnam Online Gamers by Payment Method
    • Gamer Profiles
    • Figure: People' s Republic of China Online Gamer Payment Profiles
    • Figure: Malaysia Online Gamer Payment Profiles
    • Figure: Vietnam Online Gamer Payment Profiles
    • Game Genre Preferences
    • Figure: People' s Republic of China Gaming Genres by Payment Preference
    • Figure: Malaysia Gaming Genres by Payment Preference
    • Figure: Vietnam Gaming Genres by Payment Preference
    • Playing Sessions
    • Table: People' s Republic of China Average Online Gaming Sessions (%)
    • Table: Malaysia Average Online Gaming Sessions (%)
    • Table: Vietnam Average Online Gaming Sessions (%)
    • Playing Locations
    • Table: People' s Republic of China Primary Locations for Playing Games (%)
    • Table: Malaysia Primary Locations for Playing Games (%)
    • Table: Vietnam Primary Locations for Playing Games (%)
    • Average Amount of Time Spent on Gaming per Week
    • Table: People' s Republic of China Average Time Spent on Online Gaming per Week (%)
    • Table: Malaysia Average Time Spent on Online Gaming per Week (%)
    • Table: Vietnam Average Time Spent on Online Gaming per Week (%)
    • Variety of Titles Played
    • Figure: People' s Republic of China, Malaysia, and Vietnam Game Varieties for Fixed Monthly Subscription
    • Figure: People' s Republic of China, Malaysia, and Vietnam Game Varieties for Pay-per-Use Subscription
    • Figure: People' s Republic of China, Malaysia, and Vietnam Game Varieties for Virtual Item Purchases
    • Gaming Loyalty
    • Figure: People' s Republic of China, Malaysia, and Vietnam Average Life Span of a Favorite Title
    • Table: People' s Republic of China, Malaysia, and Vietnam Reasons for Playing a Particular Game Title (%)
    • Table: People' s Republic of China, Malaysia, and Vietnam Reasons to Switch to Another Title (%)
    • Preference for Foreign-Developed Games
    • Figure: People' s Republic of China, Malaysia, and Vietnam Fixed Monthly Subscriber Preference for Foreign-Developed Games
    • Figure: People' s Republic of China, Malaysia, and Vietnam Pay-per-Use Subscriber Preference for Foreign-Developed Games
    • Figure: People' s Republic of China, Malaysia, and Vietnam Virtual Item Purchases: Preference for Foreign-Developed Games
    • Modes of Payment
    • Figure: People' s Republic of China, Malaysia, and Vietnam Fixed Monthly Subscriber Modes of Payment
    • Figure: People' s Republic of China, Malaysia, and Vietnam Pay-per-Use Subscriber Modes of Payment
    • Figure: People' s Republic of China, Malaysia, and Vietnam Virtual Item Purchaser Modes of Payment
    • Table: People' s Republic of China: Where Gamers Renew Subscriptions (%)
    • Table: Malaysia: Where Gamers Renew Subscriptions (%)
    • Table: Vietnam: Where Gamers Renew Subscriptions (%)
    • Amounts of Time Spent on Online Gaming per Month
    • Figure: People' s Republic of China, Malaysia, and Vietnam Amounts Spent on Gaming on Average per Month
  • Channel Analysis
    • Gamer Channels for Game Updates
    • Table: People' s Republic of China Channels for Game Updates (%)
    • Table: Malaysia Channels for Game Updates (%)
    • Table: Vietnam Channels for Game Updates (%)
    • Customer Support
    • Table: People' s Republic of China Types of Customer Support (Score)
    • Table: Malaysia Types of Customer Support (Score)
    • Table: Vietnam Types of Customer Support (Score)
    • In-Game Advertisements
    • Figure: People' s Republic of China, Malaysia, and Vietnam In-game Advertisement Value to Gameplay
    • Figure: People' s Republic of China, Malaysia, and Vietnam Consequences of In-Game Advertisements
  • Gaming Infrastructure
  • Figure: People' s Republic of China, Malaysia, and Vietnam Online Gamer Interest in Gaming PCs
  • Figure: People' s Republic of China, Malaysia, and Vietnam Online Gamer Processor Brand Preferences
  • Figure: People' s Republic of China, Malaysia, and Vietnam Online Gamer Preferences: Build or Buy
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis