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Market Research Report

SMB Cluster Analysis: Targeting Key Market Segments Such as SMB 2.0 Firms

Published by IDC Contact us : +1-860-674-8796
Published 2007/11 Content info Pages: 24
Product code ID58194
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Description TOC

Table of Contents

  • Table of Contents
  • IDC Opinion
  • In This Study
    • Methodology
  • Situation Overview
    • Cluster Analysis
    • Figure: Illustration of Cluster Analysis
    • Figure: U.S. SMB Clusters Based on Attitudes Toward Technology, 2007
    • Table: Mean Agreement Ratings of U.S. SMBs by Cluster, 2007
    • Summary of Technology Use in SMB 2.0 Firms Versus SMBs in General
    • Table: Technology Use of U.S. SMBs: All SMBs Versus SMB 2.0 Firms, 2007 (% of Respondents)
    • Demographic Overview
      • Number of Employees
      • Figure: Mean Number of Employees in U.S. SMBs by Cluster, 2007
      • Annual Revenue and Revenue Growth Rates
      • Figure: Mean Annual Revenue of U.S. SMBs by Cluster, 2007
      • Table: U.S. SMB Annual Revenue, Number of Employees, and Revenue per Full-Time Employee by Cluster, 2007
      • Table: Revenue Growth in U.S. SMBs in the Past 12 Months by Cluster, 2007 (% of Respondents)
      • IT Spending
      • Figure: Mean Annual IT Spending of U.S. SMBs by Cluster, 2007
      • Table: Annual IT Spending of U.S. SMBs by Cluster, 2007 (% of Respondents)
      • Table: Expected IT Spending Growth in U.S. SMBs in the Next 12 Months by Cluster, 2007 (% of Respondents)
      • Presence of Full-Time IT Staff
      • Table: Presence of IT Staff in U.S. SMBs by Cluster, 2007 (% of Respondents)
    • Use of Advanced Technology by Cluster
      • PDAs and Smartphones
      • Table: PDA and Smartphone Adoption in U.S. SMBs by Cluster, 2007 (% of Respondents)
      • Number of PCs
      • Figure: Mean Number of PCs in U.S. SMBs by Cluster, 2007
      • Local Area Networks
      • Figure: LAN Adoption in U.S. SMBs by Cluster, 2007
      • Table: LAN Usage in U.S. SMBs by Cluster, 2007 (% of Respondents)
      • Software as a Service
      • Table: Software-as-a-Service Usage in U.S. SMBs by Cluster, 2007
    • Channels for IT Solutions
    • Table: Channels Used for Obtaining IT Solutions in U.S. SMBs by Cluster, 2007
  • Essential Guidance
  • Learn More
    • Related Research
    • Methodology
    • Synopsis
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