China Internet Usage: An End-User Study 2007

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Introduction
  • Methodology
    • Geography
    • Table: Sample by City
    • Survey Instrument
    • Interviewing/Administering the Instrument
    • City Population
    • Respondent Criteria
    • Survey Demographics
    • Figure: China Internet Users by Gender, 2007
    • Figure: China Internet Users by Age, 2007
    • Figure: China Internet Users by Education, 2007
    • Figure: China Internet Users by Occupation, 2007
    • Figure: China Internet Users by Household Income, 2007
  • Executive Summary
• Situation Overview
  • Access and Bandwidth/Access Devices/Access Location
  • Figure: China Location of Internet Access in the Past 12 Months, 2007
  • Figure: China Location of Internet Access by City Tier, 2007
  • Figure: China Number of Hours Spent on Internet Per Day, 2007
  • Figure: China Internet Access by Method, 2007
  • Figure: China Problems Affecting Internet Surfing, 2007
  • Content and Entertainment
    • Introduction
    • Figure: China Usage of Popular Content, 2007
    • News Sites
    • Figure: China Internet Users' Method of Finding News, 2007
    • Figure: China Usage of News Web Sites, 2007
    • Figure: China Usage of Search Engines for News, 2007
    • Figure: China News Portal Preferences, 2007
    • Short Video Sites
    • Figure: China Short Video Viewing by Action, 2007
    • Figure: China Internet User Visits to Video Web Sites by Frequency, 2007
    • Figure: China Preferred Short Video Web Sites, 2007
    • Figure: China Future Video Web Site Logon by Frequency, 2007
    • Digital Magazines
    • Figure: China Internet Digital Magazine Viewers by Frequency, 2007
    • Figure: Digital Magazine Content Viewed Percentage
    • Figure: China Reasons for Stopping Viewing of Digital Magazine, 2007
    • Figure: China Usage of Digital Magazines, 2007
  • Communications
    • Mail
    • Figure: China Ownership of Mail Accounts by Volume, 2007
    • Figure: China Average Monthly Spend on Mailboxes, 2007
    • Figure: China Ownership of Mailboxes, 2007
    • Figure: China Preferred Method of Receiving Mail, 2007
    • Instant Messaging
    • Figure: China Usage of Instant Messaging, 2007
    • Figure: China Ownership of Instant Messaging Software, 2007
    • Figure: China Instant Messaging Service Voice Function Use in the Past 12 Months, 2007
    • Figure: China Satisfaction Level with Voice Functionality, 2007
    • Figure: China Voice Function Use in the Coming 12 Months, 2007
    • Figure: China Instant Messaging Service Video Function Use in the Past 12 Months, 2007
    • Figure: Satisfaction Levels with Video Functionality, 2007
    • Figure: China Reasons Affecting Experience of Video Use, 2007
    • Social Networks
    • Figure: China Penetration of Social Networks in the Past 12 Months, 2007
    • Figure: China Purpose for Logging into Social Networks, 2007
    • Blogs
    • Figure: China Use of Personal Blogs, 2007
    • Figure: China Bloggers' Frequency of Blog Updating, 2007
    • Figure: China Acceptance of Web Log Advertisements, 2007
    • Figure: China Non-Bloggers' Propensity to Start Blogs, 2007
  • Commerce
    • Online Shopping
    • Figure: China Online Shopping Behavior, 2007
    • Figure: China Usage of C2C Services, 2007
    • Figure: China Spend on Online Shopping in the Past 12 Months, 2007
    • Figure: China Payment Methods Used by Online Buyers, 2007
    • Figure: China Usage of Online Shopping Web Sites, 2007
    • Figure: China Propensity Toward Online Shopping in the Coming 12 Months, 2007
    • Online Banking
    • Figure: China Online Banking in the Past 12 months, 2007
    • Figure: China Ownership of Online Bank Account, 2007
    • Figure: China Internet Users' Reasons for Using Online Payment, 2007
    • Figure: China Reasons Not to Use Online Banking, 2007
    • Figure: China Online Banking in the Coming 12 Months, 2007
  • Searches
  • Figure: China Usage of Search Engine, 2007
  • Figure: China Search Engine Usage Frequency, 2007
  • Figure: China Content Searches by Type, 2007
  • Figure: China Ad Clicking in Search Results, 2007
  • Figure: China Desktop Search Use in the Past 12 Months, 2007
  • Figure: China Desktop Search Tool Use, 2007
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Definition
    • General
    • PCs
    • Web and eCommerce
    • High-Speed Internet
    • Online Gaming:
    • eBanking
    • Education
    • Occupation
  • Synopsis