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Market Research Report

2007 Business Monitor Survey, Part 2: Branding, Bundling, Channels, and Recycling

Published by IDC Contact us : +1-860-674-8796
Published 2007/12 Content info Pages: 30
Product code ID58504
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US $ 4500 PDF by E-mail (Single User License)
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Description TOC

Abstract

This IDC study examines the business monitor market and is the second of two studies based upon a survey of 423 business monitor purchase influencers. Questions answered by this document include the following.

  • What brands do businesses favor most?
  • Do businesses still prefer to buy their monitors bundled with a PC?
  • From which channels will business buyers purchase their future monitors?
  • How are companies recycling their old monitors?

"Business monitor buyers have strong opinions about the monitor brands they choose for their company and where they buy them. Monitor vendors that take the time to understand the wants, needs, and opinions of this important group are in a better position to find success with them." - Tom Mainelli, senior research analyst for IDC' s Display and Projectors group

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