2007 Business Monitor Survey, Part 2: Branding, Bundling, Channels, and Recycling

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Sampling Frame and Sampling Method
    • Respondents
    • Survey Schedule
    • Weightings
    • Data Analysis
• Situation Overview
  • Focus on Branding
  • Figure: Current LCD Monitor Brand Preference
  • Table: Top 10 Current LCD Monitor Brand Preference by Industry (% of Respondents)
  • Figure: Current CRT Monitor Brand Preference
  • Figure: Percentage of Same-Brand Monitor and PC Ownership
  • Figure: Purchase Influencers for Same-Brand Monitor and PC Ownership
  • Figure: Future LCD Monitor Brand Preferences
  • Table: Top 10 Future LCD Monitor Brand Preferences by Industry (% of Respondents)
  • Figure: Future CRT Monitor Brand Preferences
  • Bundling Stats
  • Figure: PC and Monitor Bundled Purchases in the Past 12 Months
  • Figure: Percentage of Monitors Purchased as Part of Same-Brand Bundles in the Past 12 Months
  • Table: PC and Monitor Bundle Purchases by Company Size in the Past 12 Months (% of Respondents)
  • Figure: PC and Monitor Bundle Purchase Plans in the Next 12 Months
  • Figure: Percentage of Future Monitor Purchases as Part of Same-Brand Bundles
  • Table: Future PC and Monitor Bundle Purchase Plans by Company Size in the Next 12 Months (% of Respondents)
  • Figure: Reasons to Avoid Same-Brand PC and Monitor Bundle Purchase
  • Figure: Likelihood of Adding Monitor to a Notebook Plus Monitor Bundle Purchase
  • Figure: Reasons to Purchase a Notebook Plus Monitor Bundle
  • Table: Reasons to Purchase a Notebook Plus Monitor Bundle by Company Size (% of Respondents)
  • Channel Preferences, Past and Future
  • Figure: Importance of Monitor Supplier Factors
  • Figure: Channels Through Which Existing Monitors Were Purchased
  • Figure: Satisfaction Level with Channel Through Which Existing Monitors Were Purchased
  • Figure: Reasons to Consider a Different Channel for Future Monitor Purchases
  • Figure: Most Likely Channel for Future Monitor Purchases
  • Table: Most Likely Channel for Future Monitor Purchases by Industry (% of Respondents)
  • Figure: Retail Chain Store Preference for Future Monitor Purchases
  • Figure: Online Retail Store Preference for Future Monitor Purchases
  • Figure: Online-Only Store Preference for Future Monitor Purchases
  • The Importance of Recycling
  • Figure: Current Monitor Recycling Methods
  • Figure: Impact of Vendor-Sponsored Monitor Recycling on Choice of Monitor Vendor
  • Figure: Reasons a Monitor Recycling Program Lacked Interest During Monitor Vendor Selection
  • Table: Monitor Recycling Methods by Company Size (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis