China Mobile Value-Added Service Opportunity 2007-2011 Forecast and Analysis

Abstract

This IDC study presents an update of the mobile value-added service (VAS) market in China through to 2006 and includes a look at market sizing for the mobile VAS in 2006, a market forecast for the 2007-2011 period; updates on the market situation and other notable topics; and 3G and its effect on the mobile VAS market in China. It also includes major current and potential service applications in China' s mobile VAS market, mainly location-based services, wireless music, mobile instant messaging, and mobile entertainment services. A look at overseas mobile VAS markets and a comparative analysis are also included.

"Rural market development, stronger price regulation, and service provider management were key issues of regulatory surroundings in China' s mobile VAS market through 2006," says Peace Ning, market analyst, Telecom Research, IDC China.