Report: China Mobile Value-Added Service Opportunity 2007-2011 Forecast and Analysis TOC

Table of Contents
IDC Opinion
In This Study
- Introduction
- Methodology
  - Primary Resources
  - Secondary Resources
  - Verification
- Definition
- Executive Summary
Situation Overview
- Mobile Value-Added Service Market Overview, 2006
  - China Mobile Value-Added Service Market Sizing 2006
  - Table: China Mobile Subscribers and Penetration, 2001-2006
  - Table: China Mobile Service Share of the Overall Telecommunications Industry, 2001-2006
  - Table: China Mobile Subscribers, 2006-2011 (M)
  - Figure: China Mobile Value-Added Service Market Size, 2005-2006
  - Key Events of Mobile Value-Added Service, 2006
    - May 2006: Multimedia and Mobile-Internet Applications Emerged
      - Mobile Applications for Banking - Mobile Banking Service Launched
      - Enterprise Mobility - Blackberry and Mobile Mail Launched
      - Mobile TV - The Latest Mobile Entertainment Application
    - June-July 2006: Partnerships and Wireless Music
      - Cooperation Between China Unicom and SK Telecom
      - Mobile Operators Burst into Wireless Music and Media Industry
    - August-December 2006: Mobile TV
      - SARFT Names StiMi as Mobile TV Technology Standard
      - China Unicom Partners with China Central Television in the Mobile TV Field
      - Figure: Key Events of China Mobile Value-Added Service, 2006
  - China Value-Added Service Market Regulatory Situation Updates, 2006
  - Figure: Key Regulatory Issues for China Mobile Value-Added Service, 2006
    - Price Regulation
    - Foreign Investments into Value-Added Service
    - Nationally Owned Technology Standard and License Management
    - Service Provider Management
    - Rural Market Information, Communications, and Technology Construction
  - China Value-Added Service Market Industry Chain Updates, 2006
  - Figure: China Mobile Value-Added Service Industry Chain
    - Direct Partnerships with Content Providers
    - Partnerships with Traditional Media
    - Strengthen Mobile Handset Customization
    - Partnership with Foreign Investors
  - Key Technology Topic and 3G Issues
    - The Two-Dimensional Bar Code
    - 3G Issues
    - Figure: China 3G Subscribers, 2007-2011
    - Figure: China TD-SCDMA Subscribers, 2007-2011
- Key Mobile Value-Added Services and Opportunity Analysis
- Figure: China Mobile Value-Added Service Strategy: China Mobile Versus China Unicom, 2006
  - Wireless Music
    - Color Ring Back Tone and Color Ring Back Tone Service
    - Figure: China Color Ring Back Tone Subscribers, 2005-2006
    - Figure: China Color Ring Back Tone Service Subscribers, 2006-2011
    - Full-Track Song Downloads
    - Figure: China Full-Track Song Downloads Subscribers, 2006-2011
  - Mobile Instant Message
  - Mobile Business
    - Location-Based Services
- Overseas Mobile Value-Added Service Outlook
  - Case 1: Enterprise Consolidation and Market Segmentation in the U.S. Mobile Entertainment Industry, 2006 and 2007
  - Figure: 10 Emerging U.S. Mobile Entertainment Carriers' Market Segment Strategy and Focus, 2006 and 2007
  - Case 2: Emerging U.S. Models for Mobile Entertainment Marketing and Advertising, 2006 and 2007
  - Case 3: Mobile Multimedia and Wireless Music Applications in the Asia/Pacific
    - Multimedia in Australia
    - Wireless Music in Singapore: Partnerships Between Carriers, Carriers and Content Providers, and the Establishment of an Integrated Patent Protection System
Future Outlook
- Forecast and Assumptions
  - Drivers
  - Inhibitors
  - Table: China Mobile Non-Voice Value-Added Service, 2006-2011 (US$M)
  - Table: Key Forecast Assumptions for the China Mobile Services Market, 2007-2011
- Market Context
- Table: China Mobile Value-Added Service, 2006-2011: Comparison of 2006 and 2007 Forecasts (M)
- Figure: China Mobile Value-Added Service, 2006-2011: Comparison of 2006 and 2007 Forecasts
Essential Guidance
Learn More
- Related Research
- Synopsis

China Mobile Value-Added Service Opportunity 2007-2011 Forecast and Analysis

Table of Contents