IDC's 2007 U.S. Consumer TV Survey, Part 2: Future TV Preferences and Purchase Trends

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Future TV Purchase Motivators
  • Figure: Likelihood of New TV Purchase
  • Figure: Reason for New TV Purchase, 2006 and 2007
  • Figure: Motivation for Replacing Primary TV
  • TV Technology Type Preferences
  • Figure: TV Technology Type Preference for the <42in. Size Category
  • Figure: TV Technology Type Preference for the 42in. or Larger Size Category
  • Figure: Future Flat-Panel TV Technology Type Purchasing Preference, 2006 and 2007
    • TV Technology Type Preference Cross-Tabs
    • Table: Future TV Purchasing Preference by U.S. Region and Technology Type (% of Respondents)
    • Table: Future TV Purchasing Preference by Age and Technology Type (% of Respondents)
    • Table: Future TV Purchasing Preference by Household Income and Technology Type (% of Respondents)
    • Future TV Size Expectations
    • Figure: Future TV Size Preference, 2006 and 2007
    • Table: Comparison of Current and Planned Future Primary TV Size: 5in. Size Categories (% of Respondents)
    • Table: Comparison of Current and Planned Future Primary TV Size: 10in. Size Categories (% of Respondents)
    • Future TV Cost Expectations
    • Figure: Future TV Purchase Spending Expectations
    • Table: Comparison of Past and Future TV Spending (% of Respondents)
    • Table: Expected Future TV Purchase Spending, 2006 and 2007 (% of Respondents)
    • TV Feature Set and Performance Preferences
    • Figure: Very Important TV Features
    • Figure: Not Important TV Features
    • Figure: Very Important TV Performance Factors
    • Figure: Not Important TV Performance Factors
    • Subjective TV Combo Preferences
    • Figure: TV Feature Combination Preference: Size and Resolution
    • Figure: TV Feature Combination Preference: Brand and Size
    • Figure: Future TV Brand Preference
    • Reseller Preferences
    • Figure: Future TV Reseller Preference
    • Table: Comparison of Current and Future TV Reseller Preference (% of Respondents)
    • Feedback to Vendors and Retailers
    • Figure: Primary Consumer Feedback Topics, 2006 and 2007
    • Table: Respondent Comments by Category
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis