Abstract
This IDC study examines the printing and imaging buying behaviour and usage
patterns of organisations in the banking, financial services, and insurance
(BFSI) sector in Australia, and provides insights into the corresponding
opportunities available to printing and imaging vendors. The research draws
input from a survey of BFSI organisations, and uniquely combines the results
with IDC' s ongoing research on IT spending and user segmentation, as well as
printing and imaging to provide an in-depth analysis. The overarching objective
of this study is to analyse the market opportunity for printing and imaging
vendors in the BFSI sector in Australia. The study is third in a series
analysing printing and imaging opportunities by different business size
category and vertical market.
"BFSI companies, which are advanced users of technology, demonstrate an
above-average awareness and understanding of both their printing and imaging
usage patterns, and the associated operational costs. According to IDC' s
research, the proportion of BFSI firms with absolutely no understanding of
their printing and imaging habits as well as related costs was lower than the
cross-industry average. However, this does not assuage the need for customer
education completely, as grey areas certainly do exist," says Rishi Ghai,
program manager, Hardcopy Peripheral, IDC Australia and New Zealand.
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