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Market Research Report

December 2007 Consumer Monitor Survey, Part 1: What Consumers Want

Published by IDC Contact us : +1-860-674-8796
Published 2008/02 Content info Pages: 39
Product code ID63150
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Description TOC

Table of Contents

  • Table of Contents
  • IDC Opinion
  • In This Study
    • Methodology
      • Sampling Frame and Sampling Method
      • Respondents
      • Survey Schedule
      • Weightings
      • Data Analysis
  • Situation Overview
    • Respondent Demographics
    • Figure: Respondents by Household Income
    • Figure: Respondents by Level of Education
    • Figure: Respondents by Employment Status
    • Figure: Respondents by Occupation
    • Figure: Respondents by Ethnicity
    • Figure: Respondents by Age
    • Figure: Respondents by Gender
    • Figure: Respondents by Number of People Living in Household
    • Figure: Primary Internet Access Method at Home
    • Figure: Self-Described Level of Computer Proficiency
    • Current PC and Notebook Ownership
    • Figure: Number of Desktop PCs Owned
    • Figure: Current Monitor Usage for Desktop PCs
    • Figure: Number of Portable PCs Owned
    • Figure: Standalone Monitor Usage for Portable PCs
    • Purchase Motivators
    • Figure: Top 3 Factors Influencing the Decision to Buy a New Monitor
    • Figure: Importance of Monitor Purchase Criteria
    • Figure: Monitor Preferences
    • Figure: Future Monitor Purchase by Type
    • Figure: CRT Monitor Purchase Plans by Size
    • Figure: Standard LCD Monitor Purchase Plans by Size
    • Figure: Widescreen LCD Monitor Purchase Plans by Size
    • Figure: Monitor Upgrade Price Barrier
    • Industry Lingo and Future Usage Plans
    • Figure: Familiarity with Monitor Terms
    • Figure: Preferred Monitor Interface
    • Figure: Monitor Usage Plans
    • Figure: Likelihood of Using LCD Monitor as a Television
  • Future Outlook
  • Essential Guidance
  • Learn More
    • Related Research
    • IDC' s December 2007 Consumer Monitor Survey Questions
      • About You and Your Household
    • Synopsis
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