Abstract
This IDC study is part 2 of two studies based on a survey of 1,129 consumers
currently in the market for a new PC monitor. It delves into questions about
research, branding, channels, and recycling plans. Questions answered in this
document include the following:
- Where do consumers research their monitor purchases, and what sources are the most influential?
- What monitor brands do consumers like best, and why?
- What channels do consumers prefer when it comes to buying their next monitor, and among those individual channels which sellers do they prefer?
- How long do consumers expect to keep their current monitor, and will they hold on to their next monitor for the same amount of time? What do they plan to do with their retired hardware?
- "Consumers continue to demonstrate strong preferences for specific brands as well as for certain buying channels. As home users continue to transition from using primarily desktops to primarily notebooks, vendors must pay close attention to these preferences to ensure future success." - Tom Mainelli, senior research analyst for IDC' s Displays and Projectors group
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