Abstract
This IDC study examines PC penetration in home office households, both income
generating and corporate, as well as channel and brand preferences for both
desktop and notebook PCs.
"Home office households continue to represent an important opportunity for PC
vendors," says Merle Sandler, research manager in IDC' s Home Office Market
program. "Although PC penetration rates have leveled off, the number of
PC-owning home office households will approach 38 million by 2012, so there is
a large potential market for replacement and upgrade PCs, as well as additional
PCs, with notebook PCs representing an increasing share of PC shipments."
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