Developing Enterprise Mobility Product Roadmaps for Middle-East Operators

Abstract

This IDC Study takes note of the Middle East' s increasingly mature and competitive telecommunications market and proposes enterprise mobility services as one route to increased ARPU and customer loyalty. The Essential Guidance section provides a series of decision points to use in constructing or fine-tuning an enterprise mobility strategy and a series of suggested actions based on different carrier strengths.

"A successful Enterprise Mobility strategy begins with steps the carrier can implement immediately and gives proper attention to non-technical areas such as marketing, consumer care, partner management, and support." - Andy Hicks, Senior Analyst, IDC CEMA.