Abstract
This IDC study presents results from our 2007 Consumer Internet Video Survey.
Included in this study are results pertaining to Internet video usage in the
United States. The survey was conducted online and engaged consumers ages 13
and up already watching Internet video.
"Internet video has seen impressive growth over the past several years. It has
moved from being based around YouTube, with user-generated content (UGC) and
pirated content, toward a more balanced mix of content sources with several
types of UGC, such as educational and semiprofessional, and nonpirated premium
content. However, despite the breakout of UGC into niches and the increased
availability of premium content, IDC believes that YouTube will remain a
driving force of online video," says Elizabeth Curtis, associate research
analyst in IDC' s Consumer Markets program.
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