Abstract
This IDC study examines the accounting packages that are used by small and
medium-sized businesses (SMBs) and profiles small businesses that use Intuit
Quicken, Intuit QuickBooks, Sage products, and Microsoft products, as well as
firms that use industry-specific software. Details regarding size of firm,
sales growth, expected IT spending growth, the use of other business software
and attitudes and expectations regarding software as a service (SaaS) are
compared across different accounting software customers.
"The market for accounting software in SMBs is far from saturated. More than 2
million PC-owning small businesses do not even use accounting software, and
many firms are using accounting software that is inappropriate for the size of
their businesses," says Merle Sandler, research manager in the SMB program at
IDC. "Accounting software delivered as a service is slowly starting to gain
traction among SMBs as firms grow more comfortable with using the Internet as
an integral part of basic business operations."
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