Asia/Pacific (Excluding Japan) Mobile Device User Survey, 2007

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Introduction
    • Geography
    • Survey Instrument
    • Interviewing/Administering the Instrument
    • Respondent Criteria
    • Table: Sample Achievement
    • Profile of Sample
    • Figure: Mobile Device Ownership by Country/Region
    • Figure: Age Distribution by Country/Region
    • Figure: Personal Income Distribution by Country/Region
    • Figure: Gender Distribution by Country/Region
    • Figure: Employment Status by Country/Region
    • Figure: Occupation Distribution
    • Figure: First Mobile Phone Ownership by Country/Region, 2006 and 2007
• Situation Overview
  • Asia/Pacific (Excluding Japan) Mobile Phone User Trends
    • Mobile Phone Spending Patterns
    • Figure: Cost of Current Mobile Phone by Country/Region
    • Figure: Expected Cost of Next Mobile Phone by Country/Region
    • Figure: Mobile Phone Replacement Frequency by Country/Region
    • Brand Preferences
    • Figure: Mobile Phone Brand by Country/Region
    • Figure: Mobile Phone Brand Loyalty to Top 5 Brands
    • Smartphone Usage Patterns
    • Figure: Smartphone Ownership by Country/Region
    • Figure: Mobile Phone and Smartphone Brands
    • Figure: Mobile Phone and Smartphone Prices
    • Figure: Replacement Rates of Mobile Phone and Smartphone Users
    • Figure: Likelihood to Change Brand for Mobile Phone and Smartphone Users
    • Consumer Rating of Mobile Phone Characteristics
    • Table: Mean Ranking of Mobile Phone Characteristics
    • Figure: Importance of Affordability in a New Mobile Phone
    • Figure: Importance of a Good Brand in a New Mobile Phone
    • Figure: Importance of Stylish Looks and/or Compact Design in a New Mobile Phone
    • Figure: Importance of Megapixel Camera Functionality in a New Mobile Phone
    • Figure: Importance of High-Capacity Storage in a New Mobile Phone
    • Figure: Importance of Rich Features in a New Mobile Phone
    • Figure: Importance of Bluetooth in a New Mobile Phone
    • Figure: Importance of Digital Music Playback in a New Mobile Phone
    • Figure: Importance of Smartphone Features in a New Mobile Phone
    • Figure: Importance of a Global Positioning System in a New Mobile Phone
    • Figure: Importance of Email in a New Mobile Phone
    • Figure: Importance of Wireless LAN in a New Mobile Phone
    • Figure: Importance of 3G in a New Mobile Phone
    • Figure: Importance of Mobile TV in a New Mobile Phone
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis