Abstract
This IDC study is part of the IDC Asia/Pacific' s exclusive research that looks
at major ISVs operating in the region. Through exclusive interviews and
existing information bases, IDC analysts aim to cover the following areas: key
company profile, the product/solution unique selling proposition and its
positioning, go-to-market strategy, and IDC analysis.
Thailand is an interesting mark, which contributed nearly 2% to the overall IT
spending in Asia/Pacific during 2007, and IDC projects that the overall
spending for IT will reach US$5,810 million at a five-year compound annual
growth rate (CAGR) of 9.16%. The Thailand ISVs are getting more mature with
offering unique products and solutions to fit the local market. These products
and solutions can fill the portfolio gaps in the market with localization and
bilingual with Thai Language and English. This can pave the way for these local
ISVs to increase the penetration in the domestic market by fitting the needs
from local user and multinational company (MNC) as well.
"To step into this interesting market, global vendors should be careful in
selecting their channel partners that well understand the Thailand market and
have promising road maps for their growth," says Alice Lai, research manager,
AP Channels Group, IDC Asia/ Pacific." Familiarity with the domestic market and
products localization solutions are the key assets of the Thailand ISVs.
Further synergies will come along for global vendors once the partner network
is structured and equipped with appropriate partner management."
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