Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Market Overview
- China Internet User Population
- Figure: China Internet User Population, 2007-2012
- China Online Gaming End-User Population
- Figure: China Broadband Subscriber Population, 2007-2012
- Figure: China Online Game User Population, 2007-2012
- Figure: China Paid Online Game User Population, 2007-2012
- China Online Gaming Revenue
- Figure: China Online Gaming Revenue, 2007-2012
- China Game User Overview
- Demographic Analysis of China Gaming End Users
- Table: China Game Users by Gender (%)
- Table: China Game Users by Marital Status (%)
- Table: China Game Users by Age (%)
- Table: China Game Users by City of Residential Location (%)
- Table: China Game Users by Occupation (%)
- Table: China Game Users by Income (%)
- Table: China Game Users by Education Level (%)
- Internet Behaviors of China Gaming End Users
- Frequently Used Search Engines
- Figure: Search Engines Most Frequently Used by Game Users
- Common Online Services Used by Gamers
- Figure: China Game Users' Commonly Used Online Services
- Frequently Used Instant Messaging Software
- Figure: China Gamers' Frequently Used Instant Messaging Software
- Internet Behaviors of Gaming End Users
- Main Game Types End Users Played
- Figure: Main Game Types End Users Played
- China Gamers' Current Game-Playing Status
- Figure: China Gamers' Current Game-Playing Status
- Purpose of Gaming
- Figure: Purpose of Gaming
- Interest in Gaming Paraphernalia
- Figure: Gaming Paraphernalia Most Likely to Be Purchased
- China Online Gaming End Users
- Demographic Analysis of China Online Gaming End User
- Table: China Online Game Users by Gender (%)
- Table: China Online Game Users by Marital Status (%)
- Table: China Online Game Users by Age (%)
- Table: China Online Game Users by Occupation (%)
- Table: China Online Game Users by Income (%)
- Table: China Online Game Users by Education Level (%)
- Profile of Online Gaming End Users
- Average Number of Game Titles Played in a Given Period
- Figure: China Online Users by Average Number of Game Titles Played in a Given Period
- Average Years Spent Playing Online Games
- Figure: Average Years Spent Playing Online Games
- Frequency and Location of Online Gaming
- Frequency of Online Gaming
- Figure: Frequency of Online Game Playing
- Commitment to Online Games
- Figure: Commitment to Online Games
- Location of Online Gaming
- Figure: Location of Online Game Playing
- Online Gaming Expenditure and Purchase Channels
- Online Gaming Expenditure
- Figure: Spending on Online Gaming
- Average Monthly Expenditure on Point-of-Sale Cards
- Figure: Average Monthly Expenditure on Point-of-Sale Cards
- Average Monthly Expenditure on Gaming Commodities
- Figure: Average Monthly Expenditure on Gaming Commodities
- Most Frequently Used Payment Methods
- Figure: Most Frequently Used Payment Method
- Promotion of Online Games
- Source of Information about Online Games
- Figure: Source of Information about Online Games
- Most Readily Accepted Promotions and Events
- Figure: Most Readily Accepted Promotions and Events
- Online Game User Needs and Preferences
- User Opinion Towards Online Gaming
- Table: Reason for Playing Online Games (%)
- Most Valued Factors in Gaming
- Figure: Most Valued Factors in Gaming
- Reasons for Terminating Play of an Online Game
- Figure: Reasons for Terminating Play of an Online Game
- Unauthorized Online Gaming Activities
- Figure: Unauthorized Online Gaming Activities
- Needs and Preferences for Homegrown Games
- Online Games Users Played in 2007 by Origin
- Figure: Online Games Users Played in 2007 by Origin
- Number of Homegrown Online Games Users Played on a Trial Basis
- Figure: Number of Homegrown Online Games Users Played on a Trial Basis
- Favorite Type of Homegrown Online Games, 2007
- Figure: Favorite Type of Homegrown Online Game
- User Attitude Towards Virtual Item Trading
- User Attitudes Towards Virtual Item Trading
- Figure: User Expectation of Homegrown Online Games
- Places Where Users Seek Information on Virtual Item Trading
- Figure: Places Where Users Seek for Information on Virtual Item Trading
- Resolving Disputes in Virtual Item Trading
- Figure: Resolution of Disputes in Virtual Item Trading
- Recommendations on Regulating Virtual Item Trading
- Figure: Recommendations on Regulating Virtual Item Trading
- User Attitudes Towards In-Game Advertising
- Figure: User Attitudes Towards In-Game Advertising
- User Acceptance of In-Game Advertising
- Figure: User Acceptance of In-Game Advertising
- Online Gaming PC Configurations
- Type of PCs Used
- Figure: Type of PC Used
- Type of Video Cards Used
- Figure: Type of Video Card Used
- CPU Used in PCs for Gaming
- Figure: CPU Used in PC for Gaming
- Memory Size of PC Used for Gaming
- Figure: Video Card Configuration of PC Used for Gaming
- Monitor Used for Gaming
- Figure: Monitor Size Used for Gaming
- Internet Access Methods
- Figure: Internet Access Methods
- China Mobile Gaming End Users
- Average Mobile Gaming Session
- Figure: Average Time Spent per Mobile Gaming Session
- Frequency of Mobile Gaming
- Figure: Frequency of Mobile Game Playing
- Mobile Communication Channels
- Figure: Mobile Communication Channels
- Mobile Phone Brands Currently Used for Gaming
- Figure: Mobile Phone Brands Currently Used for Gaming
- China Mobile Game Sources
- Figure: China Mobile Game Sources
- Deficiencies in Mobile Gaming
- Figure: Deficiencies in Mobile Gaming
- Preferred Mobile Game Types
- Figure: Preferred Mobile Game Types
- Prime Times for Mobile Gaming
- Figure: Prime Times for Mobile Gaming
- Use of Paid Mobile Phone Entertainment Content
- Figure: Use of Paid Mobile Phone Entertainment Content
- Average Monthly Expenditure on Mobile Gaming
- Figure: Average Monthly Expenditure on Mobile Gaming
- Affordable Monthly Fee for Mobile Gaming
- Figure: Affordable Monthly Fee for Mobile Gaming
- Most Anticipated Mobile Gaming-Related Content and Services
- Figure: Most Anticipated Mobile Gaming-Related Content and Services
- User Expectations for Gaming-Enabled Mobile Phones
- Figure: User Expectations for Gaming-Enabled Mobile Phones
- Selection Criteria for Mobile Online Games
- Figure: Selection Criteria for Mobile Online Games
- China PC Game End Users
- Number of PC Games Played in 2007
- Figure: Number of PC Games Played in 2007
- Frequency of PC Game Playing
- Figure: Frequency of PC Game Playing
- Commitment to a Single-PC Game
- Figure: Commitment to a Single-PC Game
- Sources of PC Gaming Software
- Figure: Sources of PC Gaming Software
- Monthly Expenditure on PC Gaming Software
- Figure: Monthly Expenditure on PC Gaming Software
- Affordable Price Levels of PC Gaming Software
- Figure: Affordable Pricing Levels of PC Gaming Software
- Favorite PC Game Types
- Figure: Favorite PC Game Types
- User Selection of Networked PC Gaming Platforms
- Figure: User Selection of Networked PC Gaming Platform
- User Expenditure on Networked PC Games
- Figure: User Expenditure on Networked PC Games
- China Handheld and Console Gaming End Users
- Average Years Spent Playing Video Console Games
- Figure: Average Number of Years Spent Playing Video Console Games
- Average Years Spent Playing Handheld Games
- Figure: Average Number of Years Spent Playing Handheld Games
- Favorite Videogame and Handheld Game Type
- Figure: Favorite Videogame Type
- Spending on Videogames
- Figure: Spending on Videogames
- Handheld and Videogame Console to Purchase in the Next 2 Years
- Figure: Handheld and Videogame Console to Purchases Planned in the Next Two Years
- Price Point for Videogame Consoles
- Figure: Price Point for Videogame Consoles
- Price Point for Handheld Gaming Devices
- Figure: Price Point for Handheld Gaming Devices
- Price Point for Legal Gaming Software
- Figure: Price Point for Legal Gaming Software
- Impact of Online Videogames on Videogame Console Purchases
- Figure: Impact of Online Videogames on Videogame Console Purchases
- Coverage of Videogame and Handheld Device Stores
- Figure: Coverage of Videogame and Handheld Device Stores
- Access of Videogame-Related Magazines and Web Sites
- Figure: Use of Videogame-Related Magazines and Web Sites
- Reasons for Preferring Videogames
- Figure: Reasons for Preferring Videogames
- Future Outlook
- Gaming Market Effects
- Impact of Item-Based Games
- Impact of Casual Games
- Impact of In-Game Advertising
- Impact of the Niche Market
- Essential Guidance
- Learn More
- Related Research
- Appendix
- China Top 10 Most Popular Online Games, 2007
- Figure: China Top 10 Most Popular Online Games, 2007
- China Top 10 Single-PC Games, 2007
- Figure: China Top 10 Single-PC Games, 2007
- China Best Online Casual Gaming Platforms, 2007
- Figure: China Best Online Casual Gaming Platforms, 2007
- Definitions
- Electronic Game Definition and Taxonomy
- Definition of Electronic Game
- Taxonomy of Electronic Game
- Online Game
- Definition of Online Game
- Taxonomy of Online Game
- Single-PC Games
- Definition of Single-PC Games
- Taxonomy of Single Game
- Synopsis
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