U.S. Mobile Teen and Adult Consumer Survey, 4Q07: Age and Device Type Results

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Service Overview
  • Table: U.S. Mobile Consumer Age by Age Group and Device Type (% of Respondents)
  • Table: U.S. Mobile Consumer Primary Wireless Device by Age Group and Device Type (% of Respondents)
  • Table: U.S. Mobile Consumer MNO by Age Group and Device Type (% of Respondents)
  • Table: U.S. Mobile Consumer Payment Mode by Age Group and Device Type (% of Respondents)
  • Table: U.S. Mobile Consumer ARPU by Age Group and Device Type ($)
  • Table: U.S. Mobile Consumer Data Plan Usage by Age Group and Device Type (% of Respondents)
  • Table: U.S. Mobile Consumer Data ARPU by Age Group and Device Type ($)
    • Messaging
    • Table: U.S. Mobile Consumer SMS and MMS Sending Volume by Age Group and Device Type
    • Table: U.S. Mobile Consumer IM and eMail Sending Volume by Age Group and Device Type
    • Table: U.S. Mobile Consumer SMS and MMS Payment Method by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer IM and eMail Payment Method by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer SMS and MMS ARPU by Age Group and Device Type ($)
    • Table: U.S. Mobile Consumer IM and eMail ARPU by Age Group and Device Type ($)
    • Simple Content
    • Table: U.S. Mobile Consumer Ringtone and Graphic Purchasing Behavior by Age Group and Device Type
    • Table: U.S. Mobile Consumer Game and Simple Productivity Application Purchasing Behavior by Age Group and Device Type
    • Table: U.S. Mobile Consumer Ringtone and Graphic Payment Method by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Game and Simple Productivity Application Payment Method by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Ringtone and Graphic ARPU by Age Group and Device Type ($)
    • Table: U.S. Mobile Consumer Game and Simple Productivity Application ARPU by Age Group and Device Type
    • Table: U.S. Mobile Consumer Ringtone Acquisition Channel by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Game Acquisition Channel by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Game Type Purchasing by Age Group and Device Type (% of Respondents)
    • Mobile Web/WAP Access
    • Table: U.S. Mobile Consumer eMail Adoption by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer eMail Service Payment Method by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Mobile Web/WAP Adoption by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Mobile Web/WAP Payment Method by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Mobile Web/WAP Site Destination by Age Group and Device Type (% of Respondents)
    • Advanced Data Service Usage
    • Table: U.S. Mobile Consumer Entertainment Service Usage by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Video/TV Content and Format Preference by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Video/TV Weekly Viewing Time and ARPU by Age Group and Device Type
    • Table: U.S. Mobile Consumer Full Track Music Purchasing Frequency and ARPU by Age Group and Device Type
    • Table: U.S. Mobile Consumer Full Track Music Sideloading Frequency by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Ringback Tone Adoption by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Ringback Tone Purchasing Frequency and ARPU by Age Group and Device Type
    • Table: U.S. Mobile Consumer Data Service Complaints by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Targeted Advertising Receptivity by Age Group and Device Type (% of Respondents)
    • Table: U.S. Mobile Consumer Mobile Entertainment MNO Churn Factor by Age Group and Device Type (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis