Abstract
This IDC study focuses on the use of enterprise CRM software and related
analytics applications at midsize companies within the U.S. services industry
and is based on our AppStats Survey conducted in December 2007. "CRM solutions
that help align business processes more directly with organizational objectives
and greatly contribute to improving on corporate goals are favored by buyers at
midsize U.S. services organizations," reports Judy Hodges, research manager of
IDC' s Small and Medium Business (SMB) Markets: Enterprise Applications research
service. "CRM solution providers are likely to be more successful if they are
to lead their sales initiatives with this in mind."
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