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Market Research Report

IDC's 2007 U.S. Consumer PC Survey, Part 2

Published by IDC Contact us : +1-860-674-8796
Published 2008/04 Content info Pages: 43
Product code ID65583
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Description TOC

Table of Contents

  • Table of Contents
  • IDC Opinion
  • In This Study
    • Methodology
      • Respondent Demographic Profile
      • Figure: Respondents by Gender
      • Figure: Respondents by Age
      • Figure: Respondents by Education Level
      • Figure: Respondents by Household Size
      • Figure: Respondents by Household Income
      • Figure: Respondents by Employment Status
    • Executive Summary
  • Situation Overview
    • Key Survey Findings
      • Why, What, Who, and Where
      • Figure: Motivation for Buying a New PC
      • Figure: Expected PC Purchase in the Next 12 Months
      • Figure: Vendor of Next PC Likely to Purchase
      • Figure: Planned Location of Next PC Purchase
      • Why a Desktop?
      • Figure: Reason for Purchasing Desktop Over Notebook
      • Figure: Planned Spending for Next Desktop PC
      • Why a Notebook?
      • Figure: Reason for Purchasing Notebook Over Desktop
      • Figure: Screen Size Preference for Next Notebook PC
      • Figure: Planned Spending for Next Notebook PC
      • Purchase Criteria
      • Figure: Criteria for Future PC Purchase: Configuration
      • Figure: Criteria for Future PC Purchase: High-Level Characteristics
      • Figure: Criteria for Future PC Purchase: Support and Reputation
      • Figure: Household Member for Whom PC Purchase Is Planned
  • Future Outlook
  • Essential Guidance
  • Learn More
    • Related Research
    • Appendix: Consumer PC Survey 2007
      • Your Household' s Usage of PCs
      • Home Connectivity
      • Future PC Purchases
      • About You
    • Synopsis
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