Abstract
This study looks at the printer market through six distribution channels,
offering information on market share and forecasts for the printer market in
Western Europe, and is based on the latest 2008 printer forecast. The
information is provided for all classes of printers from desktop through to
high speed. All information is provided for Western Europe, as well as for 16
countries: Germany, France, the U.K., Italy, the Netherlands, Sweden, Belgium,
Denmark, Norway, Finland, Switzerland, Austria, Spain, Portugal, Greece, and
the Republic of Ireland.
According to Julio Vial, quarterly research manager with IDC' s Printers group,
"When it comes to performance and convenience, the indirect channel remains
competitive. Corporate resellers, dealers, and VARs can respond to companies'
demands concerning delivery, financing, solutions, and support, while local
dealers and retailers can satisfy home and small office demand for help,
proximity, cash-and-carry, and credit facilities."
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