Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Survey Findings
- Respondent Companies
- Table: 2008 CMO Tech Marketing BarometerRespondents (Partial List)
- Figure: Respondents by Sector, 2008
- Figure: Respondents by Annual Company Revenue, 2008
- High Expectations for Revenue Growth in 2008
- Figure: Expected Annual Change in Revenue, 2007 and 2008
- Tolerance for Risk Continues to Decrease in 2008
- Figure: Marketing Investment/Activity Risk Tolerance, 2007 and 2008
- Figure: Marketing Investment/Activity Risk Tolerance by Revenue Growth Expectations, 2008
- 2008 Global IT Spending Growth Will Outpace Tech Marketing Investment Growth
- Figure: Tech Marketing and Global IT Spending Growth, 1999-2008
- Figure: Marketing Investment/Activity Growth Expectations, 2007 and 2008
- Key Changes in Marketing Programs and Staff for 2008
- How Would Marketers React If There Budgets Were Increased/Decreased by 10%?
- Has Any Progress Been Made in Marketing and Sales Alignment?
- Figure: Alignment Between Marketing and Sales Effectiveness, 2007 and 2008
- Marketing and Sales Alignment Priorities in 2008
- Figure: Marketing and Sales Alignment Priorities, 2008
- Sales Enablement Initiatives in 2008
- Figure: Sales Enablement Priorities, 2008
- Update of IDC' s 2007 Tech Marketing Benchmarks Survey Results
- Top Operations Metrics for Marketing Leaders
- Table: Marketing Financial and Staff Data and Operations Metrics
- Marketing Investment Decisions - Gauging Your Marketing Mix Strategy
- Table: Marketing Program Spending Distribution by Activity
- Table: Marketing Staff Head Count Distribution by Activity
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Appendix: IDC' s 2008 CMO Tech Marketing Barometer
- Participant Information
- Marketing Investment Strategy
- Marketing Priorities for 2008
- Sales and Marketing Alignment
- Synopsis
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